How to be a good pattern promoter (and why I'm not one)9:48 AM
Today's post is courtesy of the Facebook Group Pattern Reviews and Resources . Pattern reviews and resources gets a LOT of flack fro...
Today's post is courtesy of the Facebook Group Pattern Reviews and Resources.
|screenshot from http://www.merriam-webster.com/dictionary/promote|
Thirdly, ALWAYS provide a link to the pattern. If I have to look for the pattern link, then there's a good chance that I'm not going to buy the pattern. A good promoter uses their referral link. Of course you want us to buy the pattern because of your great photos. And if you get a kick back, then awesome. I don't mind that you get paid for your hard work.
AND, no promoting in Pattern Reviews and Resources. ;)
I am not a pattern promoter. How can I say that? I show you photos. I cross post on facebook. The only link I use is to my blog. I am promoting... ME! Yup, I said it, I'm promoting me. Now there are bloggers that promote themselves AND the patterns. That's totally awesome. Their reviews usually go something along the lines of "I tested this pattern. It is so awesome." I love everything, blah blah blah. I'm not hating. It is a way to stay alive in this blog eat blog world. It is a perfectly acceptable way to run a business.
Anyone that has read my reviews knows that I very rarely say "this is so awesome". Actually, I've gotten myself into trouble more than once because I said something was less than awesome (even though I was a tester. :/ ). Its the truth and you're welcome to browse around and see what you think of my reviews. Do I sometimes get excited. You bet I do. When something works out in my head the way it says it should on the pattern, I jump at it. I might blog the same pattern 5 or more times (I'm looking at you Miss Ruby Tuesday) Do I have favorite patterns and favorite designers? Sure. Do I talk about them more than others? Sometimes. Do I still criticize their work? Yup. Sometimes I criticize my own work. That's how you know I'm not a promoter.
I disclose when I have gotten something for free. I do NOT let that change my review. If the pattern is great, I let you know. if there is something about it I love, I tell you. If there is something I would do differently, I disclose that too. And if it is just plain awful, I let the designer know before I post about that. Have I ever held back a review? Yes. Why? 2 reasons. 1, there was a glaring error in the pattern that I pointed out and the designer wanted to fix it. (awesome). OR, the pattern was so awful I couldn't even make something wearable and justify my time. My time and fabric is money. If I can't get something remotely wearable, then I will flat out quit what I'm doing. Is that an injustice to you? Yeah, probably. But since I'm not getting paid for reviews (and who would pay for a bad review anyway?) I can't justify my time.
So, am I a promoter? Nope. You'll read plenty of "bad" reviews on my blog. I try to include at least 1 negative on each review. Sometimes I just can't find anything bad to say and that's ok too. But you better believe I'm looking for the obvious errors. You'd probably be surprised to hear that I am usually in pretty constant contact with the designers and fabric companies prior to making new content on my blog. I usually let them know any problems I see. Usually they're things like spelling errors or suggestions for a better way to describe a technique, etc.
I hope you'll continue reading those "promoting blogs" because they do have pretty photos and make you want to buy things. BUT, I also want you to be critical and decide whether it is something you still need. Because if you already own a style of pattern, you don't really need another of the exact same thing. :)